Page 13 - Adlershof Special 43
P. 13
Wo sehen Sie den gegenseitigen Nutzen für beide Can you outline the objectives of Axel Springer
Unternehmen? Digital Plug and Play?
Schmitz: Mit dem Investment gehen wir eine Partnerschaft Ulrich Schmitz: Axel Springer Plug and Play is aligned to
ein, in der sich beide Seiten kennenlernen und eine frühzeiti- German and European start-ups, intending to provide these
ge Zusammenarbeit möglich wird. Wird das neue Unterneh- with specific support in the development and realisation
men ein Erfolg, hat man sowohl auf dem Weg dahin profi- of their digital ideas. At the same time, this programme
tiert als auch durch die erzielte Wertsteigerung. Wir bauen win-win supports US start-ups in their expansion to Germany and
zudem eine Brücke zwischen Berlin und Silicon Valley, die Europe.
Unternehmern helfen kann, globaler zu denken.
Hohn: Axel Springer holt sich auf diese Weise frische Ideen in What is the business model of Phizzard?
Peer Hohn: Our customers are fashion and shoe retailers
den Konzern und kann von Wertsteigerungen der beteiligten Axel Springer Plug and Play promotes sophisti- with physical branches that benefit from our transfer of
Unternehmen profitieren. So werden Innovationen gene- cated start-ups – like the Adlershof company e-commerce technologies. Our core solution comprises a
riert, von denen beide Seiten etwas haben. Phizzard. This has developed a touchscreen touchscreen size adviser in the changing cubicle that helps
Wie wird es nach der Accelerator-Phase für Sie solution that customers in shops can use to find the customer to find a fitting article faster than normal.
weitergehen? clothing quickly in their size. CEO Peer Hohn and We know that most people enter a cubicle only twice. If
Hohn: Wir gewannen den „Best in eCommerce-Award“ und Ulrich Schmitz, Managing Director of Axel Springer they haven’t found anything that fits by then, they
haben die ANWR Gruppe, zu der mehr als 1.000 Schuhhänd- Digital Ventures, talk about shared expectations, leave the shop without buying anything. The handling
ler gehören, für einen Piloten in mehreren Stores gewonnen. effects, and added value. is very easy: scan in the article’s barcode, and assess
Aktuell führen wir Gespräche mit potenziellen Investoren. whether the article will fit or is too small or too large. Then
the shopper sees in the cubicle the other sizes available
Werden Sie auch weiterhin auf diese Weise Start-ups in the shop and the articles that fit better. We also rec-
fördern? ommend additional articles. In this manner we increase
Schmitz: Unser Partner Plug and Play Tech Center ist ein turnover for the retailers.
führender Accelerator und Start-up-Investor aus Silicon
Valley, und wir denken an ein langfristiges Engagement. cl What’s the motivation for Axel Springer? Why is your
company running an accelerator?
Schmitz: First and foremost, it’s an investment in the
future. We want to find and promote great companies at
ANZEIGE the earliest possible stage. This is, so to speak, our way of
keeping our ear to the ground in our search for innovations,
trends, and potential partners.
What do you expect from a start-up, say Phizzard?
Schmitz: What we expect above all from all participating
companies is that they achieve business success, and we
do our part to make this so. At the same time, we positively Ulrich Schmitz, Geschäftsführer der Axel Springer Digital Ventures
encourage start-ups to extend their business lines beyond Ulrich Schmitz, CEO of Axel Springer Digital Ventures
the media focus of Axel Springer.
What are you hoping from Springer Plug and Play?
Hohn: Primarily help in sales and in addressing investors.
What effects have been obtained?
Hohn: Our presentations to investors have improved Hohn: In this manner, Axel Springer introduces new ideas
considerably. Also, Axel Springer helps us to address retail- to the company und can profit from the increases in value
ers who are also their customers. In addition, they have contributed by the participating companies. Innovations are
corporate partners, companies that cooperate on the best then generated that benefit both sides.
terms. As is the case with us as well – but we can’t disclose
Aus Wissenschaft wird Wirtschaft. the name of our cooperation partner just yet. So how will you proceed after the accelerator phase?
Hohn: We won the Best in eCommerce Award and gained
IBB für Unternehmen: Die Innovationsförderer in Berlin. Where do you see the mutual benefit for both companies? the ANWR Group, with over a thousand shoe retailers, for
Schmitz: With the investment, we enter into a partnership a pilot project at several shops. At present, we are holding
Ihr Unternehmen soll weiter wachsen – wir haben das Förderprogramm. Mit einem where both parties get to know each other and can start talks with potential investors.
maßgeschneiderten Finanzierungsangebot unterstützen wir Sie dabei, Innovationen cooperation at an early stage. If the new company turns
umzusetzen und Ihre Wachstumsziele zu erreichen. Sprechen Sie mit uns! out to be a success, we both profit from the joint path Will you continue to promote start-ups in this manner?
taken and the achieved increase in value. Moreover, we’re Schmitz: Our partner Plug and Play Tech Center, a leading
Telefon: 030 / 2125-4747
E-Mail: wachsen@ibb.de building a bridge between Berlin and Silicon Valley that can accelerator and start-up investor from Silicon Valley, and we
www.ibb.de/wachsen help companies to think on a more global scale. are thinking of a long term commitment.
Adlershof special 43 13
IBB_AZ_185x121_Adlershof Journal_wachsen_2_2.indd 1 28.09.15 16:45
Unternehmen? Digital Plug and Play?
Schmitz: Mit dem Investment gehen wir eine Partnerschaft Ulrich Schmitz: Axel Springer Plug and Play is aligned to
ein, in der sich beide Seiten kennenlernen und eine frühzeiti- German and European start-ups, intending to provide these
ge Zusammenarbeit möglich wird. Wird das neue Unterneh- with specific support in the development and realisation
men ein Erfolg, hat man sowohl auf dem Weg dahin profi- of their digital ideas. At the same time, this programme
tiert als auch durch die erzielte Wertsteigerung. Wir bauen win-win supports US start-ups in their expansion to Germany and
zudem eine Brücke zwischen Berlin und Silicon Valley, die Europe.
Unternehmern helfen kann, globaler zu denken.
Hohn: Axel Springer holt sich auf diese Weise frische Ideen in What is the business model of Phizzard?
Peer Hohn: Our customers are fashion and shoe retailers
den Konzern und kann von Wertsteigerungen der beteiligten Axel Springer Plug and Play promotes sophisti- with physical branches that benefit from our transfer of
Unternehmen profitieren. So werden Innovationen gene- cated start-ups – like the Adlershof company e-commerce technologies. Our core solution comprises a
riert, von denen beide Seiten etwas haben. Phizzard. This has developed a touchscreen touchscreen size adviser in the changing cubicle that helps
Wie wird es nach der Accelerator-Phase für Sie solution that customers in shops can use to find the customer to find a fitting article faster than normal.
weitergehen? clothing quickly in their size. CEO Peer Hohn and We know that most people enter a cubicle only twice. If
Hohn: Wir gewannen den „Best in eCommerce-Award“ und Ulrich Schmitz, Managing Director of Axel Springer they haven’t found anything that fits by then, they
haben die ANWR Gruppe, zu der mehr als 1.000 Schuhhänd- Digital Ventures, talk about shared expectations, leave the shop without buying anything. The handling
ler gehören, für einen Piloten in mehreren Stores gewonnen. effects, and added value. is very easy: scan in the article’s barcode, and assess
Aktuell führen wir Gespräche mit potenziellen Investoren. whether the article will fit or is too small or too large. Then
the shopper sees in the cubicle the other sizes available
Werden Sie auch weiterhin auf diese Weise Start-ups in the shop and the articles that fit better. We also rec-
fördern? ommend additional articles. In this manner we increase
Schmitz: Unser Partner Plug and Play Tech Center ist ein turnover for the retailers.
führender Accelerator und Start-up-Investor aus Silicon
Valley, und wir denken an ein langfristiges Engagement. cl What’s the motivation for Axel Springer? Why is your
company running an accelerator?
Schmitz: First and foremost, it’s an investment in the
future. We want to find and promote great companies at
ANZEIGE the earliest possible stage. This is, so to speak, our way of
keeping our ear to the ground in our search for innovations,
trends, and potential partners.
What do you expect from a start-up, say Phizzard?
Schmitz: What we expect above all from all participating
companies is that they achieve business success, and we
do our part to make this so. At the same time, we positively Ulrich Schmitz, Geschäftsführer der Axel Springer Digital Ventures
encourage start-ups to extend their business lines beyond Ulrich Schmitz, CEO of Axel Springer Digital Ventures
the media focus of Axel Springer.
What are you hoping from Springer Plug and Play?
Hohn: Primarily help in sales and in addressing investors.
What effects have been obtained?
Hohn: Our presentations to investors have improved Hohn: In this manner, Axel Springer introduces new ideas
considerably. Also, Axel Springer helps us to address retail- to the company und can profit from the increases in value
ers who are also their customers. In addition, they have contributed by the participating companies. Innovations are
corporate partners, companies that cooperate on the best then generated that benefit both sides.
terms. As is the case with us as well – but we can’t disclose
Aus Wissenschaft wird Wirtschaft. the name of our cooperation partner just yet. So how will you proceed after the accelerator phase?
Hohn: We won the Best in eCommerce Award and gained
IBB für Unternehmen: Die Innovationsförderer in Berlin. Where do you see the mutual benefit for both companies? the ANWR Group, with over a thousand shoe retailers, for
Schmitz: With the investment, we enter into a partnership a pilot project at several shops. At present, we are holding
Ihr Unternehmen soll weiter wachsen – wir haben das Förderprogramm. Mit einem where both parties get to know each other and can start talks with potential investors.
maßgeschneiderten Finanzierungsangebot unterstützen wir Sie dabei, Innovationen cooperation at an early stage. If the new company turns
umzusetzen und Ihre Wachstumsziele zu erreichen. Sprechen Sie mit uns! out to be a success, we both profit from the joint path Will you continue to promote start-ups in this manner?
taken and the achieved increase in value. Moreover, we’re Schmitz: Our partner Plug and Play Tech Center, a leading
Telefon: 030 / 2125-4747
E-Mail: wachsen@ibb.de building a bridge between Berlin and Silicon Valley that can accelerator and start-up investor from Silicon Valley, and we
www.ibb.de/wachsen help companies to think on a more global scale. are thinking of a long term commitment.
Adlershof special 43 13
IBB_AZ_185x121_Adlershof Journal_wachsen_2_2.indd 1 28.09.15 16:45
